Business Issue

Analytic Approach

Business Benefit

Customer Optimization

Grow, manage and retain your customers
  • Next-purchase recommenders

  • Cross-sell or up-sell analytics

  • Customer attrition analytics

  • B2C & B2B loyalty indices

  • Channel classifications
  • Recommend purchases to online customers

  • Isolate underserved customers

  • Identify at risk customers

  • Select customers best for loyalty programs

  • Establish best way to engage customers

Prospect Identification

Improve your new customer acquisition efforts
  • Landing page analytics

  • Direct and e-mail list analytics

  • Prospect scoring

  • Inbound lead scoring

  • Prospect-vendor matching
  • Boost page visits and calls to action

  • Identify groups most likely to respond

  • Establish high-value prospects

  • Isolate best inbound leads

  • Recommend best vendor to prospect

Fraud Detection

Control exposure to online fraudulent activity
  • Fraud propensity scoring

  • Credit card fraud detection

  • Usage abnormality analytics
  • Identify accounts most likely to commit fraud

  • Red flag suspicious transactions

  • Isolate suspect outliers

Network Health

Boost speed and performance of your network
  • Node failure analytics

  • Network analytics
  • Predict network failures

  • Identify areas to improve customer experience